Angela Matusik, Head of Corporate Brand Content & Creative at Hewlett-Packard, breaks down the impact of brand storytelling on society’s capacity for mental wellness. She details her impressive trajectory from an unstable childhood to becoming an editor in the fascinating era of 90’s print media, and eventually reinventing her creative journalism to pivot into the world of corporate storytelling. Mayim and Angela discuss the ways in which brands shape societal values, behavior, and conversation and the responsibilities these corporations have to maintain integrity and address mental health. They examine the importance of young women having access to mentorship from successful women in corporate positions, the effects of isolation on adolescents created by the digital age, and how their hyper awareness as mothers shapes their views of the media.Mayim and Jonathan explain the values in recognizing how your past impacts your present and finding creative trajectories for one’s unique skillset in another round of "You Might Need Help If...
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The brain is one of the most fascinating and least understood organs in the human body. Much of what we know about the brain today, comes from...
Angela Matusik, Head of Corporate Brand Content & Creative at Hewlett-Packard, breaks down the impact of brand storytelling on society’s capacity for mental wellness. She details her impressive trajectory from an unstable childhood to becoming an editor in the fascinating era of 90’s print media, and eventually reinventing her creative journalism to pivot into the world of corporate storytelling. Mayim and Angela discuss the ways in which brands shape societal values, behavior, and conversation and the responsibilities these corporations have to maintain integrity and address mental health. They examine the importance of young women having access to mentorship from successful women in corporate positions, the effects of isolation on adolescents created by the digital age, and how their hyper awareness as mothers shapes their views of the media. Mayim and Jonathan explain the values in recognizing how your past impacts your present and finding creative trajectories for one’s unique skillset in another round of "You Might Need Help If...
There’s no shortage of brands producing excellent content marketing. But with such a competitive content landscape, it can be difficult to stand apart. That’s the challenge HP Inc. and Angela Matusik faced in 2017...
